How to capitalize on the vintage movement that is going on right now? Well, Levi’s know exactly how to do something like that. By launching their ‘Levi’s Authorized Vintage Collection’ back in late 2017.
In late 2017, Levi’s launched their ‘Authorized Vintage Collection’, a collection consisting of original Levi’s denim, in the 501, 505 and 517 iterations. The starting point for this collection was a Levi’s collector, who had over more than 60.000 authentic Levi’s denim pieces. Impressed by the archive, Levi’s decided to acquire the whole stock.
The acquired collection held silhouettes such as -denim trucker jackets, pants and rare exclusives from the brands most collectable collaborations.
The collection was launched in conjunction with the new Levi’s flagship- and tailor store in Soho, New York. The store offers pure vintage pieces and altered styles, custom tailored by the store’s master tailors.